Putting a true and consistent roll on the ball is, without a doubt, the most important fundamental to being a great putter. The top putters on Tour just seem to get the ball rolling consistently time and time again. But even the best players in the world need a little help from technology to get the most consistent and truest no skid roll in golf. The precisely milled and spaced grooves on the Two Bar Hybrid grip, hold, and release the ball into an immediate forward roll without any skipping or skidding (all Rife Putters feature RollGroove Technology™). Because of the gripping created by patented RollGroove Technology™ all Rife putters feature less loft than most other putters on the market (1.5-2 degrees).

A ball sits in a slight depression on the green. This is caused by the weight of the ball and gravity. Conventional putters must have 4-6 degrees of loft on the face to basically chip the ball out of its depression. This creates a slight backspin until the ball hits the ground and the friction of the grass causes the ball to skip or skid before it begins its true forward roll.

Rife Putters with RollGroove Technology™, utilize less loft because of the friction or gripping created by the grooves on the face. The ball is gripped rather than chipped, held through impact, and then released into an immediate forward roll. Without the grooves holding the ball through the depression, the ball would slide up the face (like it does with a traditional flat face putter) losing energy and creating very inconsistent distance control. With RollGroove Technology the effects of grass grain on your ball are greatly reduced because the ball is not skipping or skidding (high friction) but rolling immediately (low friction) so your ball will hold the line better and your reads will be truer.